NBA expected to start selling ad space on jerseys

NEW YORK (April 13, 2016) — Steph Curry puts up a three-point shot. He turns away from the basket as it goes in. It’s his usual move, but this time he’s flaunting more than his skills — he’s sporting a corporate logo on his jersey.

Companies may soon be vying for new advertising space on NBA jerseys.

NBA team owners are expected to vote this week to allow the placement of corporate logos on jerseys, beginning in the 2017-2018 season, according to ESPN.

The logos would be featured on the left shoulder of a player’s jersey and would reportedly take the form of a 2.5 inch square patch.

Uniform ads appeared on the jerseys worn during the All-Star Game in February. During the game in Toronto, players sported KIA logos on their left shoulders.

The concept has reportedly already been pitched to owners and is supposed to be voted on during this week’s board of governors meeting in New York. Teams would net half of the sponsorship money from the jersey ads. The rest would go to the league’s revenue-sharing pool.

NBA Commissioner Adam Silver has treated the ads as an inevitability during his tenure. In a recent interview with ESPN’s Rachel Nichols, Silver explained that the league believes the jersey ads will establish new sources of revenue above and beyond what advertisers pay for the small patches.

“It creates an additional investment in those companies in the league,” Silver said. “There’s no sponsor that’s only decision is going to be to manifest its brand just on that small patch on the uniform. Once they put their name on the jerseys that they’ll then use their media to promote the NBA extensively.”

Corporate logos are commonplace in international sports leagues. They’re also present in a few American leagues, including the WNBA, Major League Soccer and Nascar.

Though each of the four major U.S. professional sports leagues have worn logos on practice uniforms and jerseys, they have largely avoided adding logos to uniforms during the regular season.

In a rare exception to that rule, Major League Baseball teams have worn uniform ads while opening the season in Japan (where uniform ads are standard). Teams have opened in Japan four times since 2000.

The other leagues have stayed mum about whether the NBA’s new jersey ads could pave the way for all American pro sports to join the likes of Nascar drivers and soccer players.

New NBA Jerseys And Alternates For 2015-16 Season LEAKED On Reddit

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It was already known that the Atlanta Hawks, Los Angeles Clippers, Milwaukee Bucks, Philadelphia 76ers and Toronto Raptors were getting new uniforms but what wasn’t known were how many new alternate jerseys would be coming for the next NBA season.

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According to a picture of an Adidas stylesheet that was leaked on Reddit, there are a couple NBA teams that will have a new look for the 2015-16 season.

While it has yet to be confirmed, teams like the Miami Heat, Detroit Pistons and Oklahoma City Thunder will have new alternate jerseys.

The Denver Nuggets and Houston Rockets will have changes to their existing uniforms while the Washington Wizards will have a change to the team logo.

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Sleeved-jerseys will also be staying for the upcoming season as the Orlando Magic, Philadelphia 76ers, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, New Orleans Pelicans and Washington Wizards will have sleeved-Pride jerseys.

The Knicks, Nets and Heat will have Spanish jerseys that read “Nueva York,” “Los Nets” and “El Heat,” while the Rockets and Wizards will have Chinese lettering jerseys.

The Miami Heat will also sport a new military inspired uniform for “Hoops for Troops.”

The Knicks, Kings, Heat, Cavaliers, Mavericks and more will also be sporting new throwback jerseys for the 2015-16 season.

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Also of note is the Raptors new Drake-inspired uniform. Moving away from the red and black color scheme, the Drake uniform will be a black and gold alternative jersey.

NBA teams won’t be the only ones wearing new uniforms as the uniforms for officials have been updated as well.

Take a look at all of the new uniforms here and here. What do you think of the new uniforms for next season? Let us know what some of your favorites are in the comments below.